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Jan 25 2009

what does basketball and murder mystery have to do with bicycling awareness?

Posted by greg in Uncategorized

These brilliantly crafted videos are part of the “do the test” campaign started last year by Transport for London.

Similarly,the New York City Department of Transportation began it’s LOOK campaign in 2007, urging motorists to look out for cyclists and pedestrians.

These campaigns may be old news to some of you, but they should serve as a good example of creativity as an effective mechanism in raising bike awareness;something we will definitely be keeping in mind as we continue to raise awareness here at BU.

This entry was posted on Sunday, January 25th, 2009 at 8:36 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “what does basketball and murder mystery have to do with bicycling awareness?”
  1. liz says:
    March 28, 2009 at 8:38 pm

    I came across this campaign pretty recently so it’s new news to me but such an awesome statement. I wish Boston would do something like this as everyone know’s drivers barely think twice if not just once about bikers. check out exosteeets.net, our blog are pretty similar and i bet we could get some good conversations going!

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